Chemistry News

The News Review:

- Topics: match.com myspace FaceBook online dating Personals …
- Inferno recruits Robin Jaffray from Chemistry
- New System Aims To Efficiently Convert Biomass To Ethanol
- Penguins pass playoff test move into first place in Eastern Conferenc…
- Business big shot: Managing director of Argos Sara Weller
- Self-assembled Materials Form Mini Stem Cell Lab

Topics: match.com myspace FaceBook online dating Personals …
Red Herring – Mar 31, 2008
com subsidiary Chemistry. So confident is the company that it is launching a $40 million campaign on April 14 centering on four TV commercials featuring different couples including a gay couple reciting mock wedding vows. This should no doubt get Pat Robertson’s undies in a bunch… 2 million members spent $21 million in 2007. Its growth is impressive given that there was a 5 percent drop in overall online dating traffic for the month of February from the previous year. According to comScore analyst Andrew Lipsman MySpace and Facebook are partially to blame for the drop in visitors. “We’re seeing a migration to social-networking sites” he said. “Personals sites are being affected.

Inferno recruits Robin Jaffray from Chemistry
Brand Republic – Brand Republic (subscription) – Mar 31, 2008
Jaffray who will be responsible for leading Inferno's strategic output joins Inferno after four years at Chemistry. In his previous role he won several effectiveness and creative awards for integrated and digital campaigns including Diageo Unilever and Transport for London.

New System Aims To Efficiently Convert Biomass To Ethanol
Science Daily – Science Daily (press release) – Mar 31, 2008
secretary of energy. *Victor Lin a professor of chemistry and director of the Center for Catalysis will lead the Iowa State project. The project also includes Robert C. Brown the Iowa Farm Bureau Director of the Bioeconomy Institute; George Kraus the director of the Institute for Physical Research and Technology; Marek Pruski a scientist for the Department of Energy’s Ames Laboratory located at Iowa State; and Justinus Satrio a project manager at the Center for Sustainable Environmental Technologies. They’re working to develop a biomass-to-ethanol system that would work like this: Plant biomass such as corn stalks and switchgrass would be broken down by fast pyrolysis a process that uses heat at 900 degrees Fahrenheit in the absence of oxygen to convert biomass into a bio-oil… The hydrogen and carbon monoxide in the synthesis gas would be reacted with a nanotechnology-based catalyst to produce ethanol fuel. Lin said researchers have looked at catalysts to produce ethanol from synthesis gas for years. But there were some problems with the old chemistry and research progress has slowed since the early 1990s. The chemistry didn’t produce the selective reactions necessary for efficient production. There were also issues with controlling those reactions. But now “With the emphasis on biomass and biorenewables I think there will be a renaissance of this research and technology” Lin said. His idea for a new kind of catalyst is based on solid nanospheres just 250 billionths of a meter in diameter that have honeycomb channels running through them.

Penguins pass playoff test move into first place in Eastern Conferenc…
Pittsburgh Post-Gazette – Pittsburgh Post Gazette – Mar 31, 2008
Coach Michel Therrien apparently likes him there too because he said he isn’t concerned that the Penguins are 1 for 13 with the extra man since he began experimenting with power-play configurations that include using forwards on the point. “It’s going to take us some time” he said. “There’s a chemistry to get but we will find that chemistry. I’m not worried about that. New York meanwhile was 1 for 4 with the extra man. Brandon Dubinsky got the goal at 3:03 of the first after Sean Avery drew a hooking call on Penguins defenseman Hal Gill but Marian Hossa countered for the Penguins at 10:21. Dubinsky’s goal was the only puck the Rangers put behind goalie Marc-Andre Fleury who made 26 saves while posting his ninth victory in 10 starts since returning from a high ankle sprain.

Business big shot: Managing director of Argos Sara Weller
Times nline – Mar 31, 2008
html”–>Her career has tended to move in three-to-four year cycles but she insiststhat she is not eyeing the role of chief executive at HRG held by TerryDuddy. Ms Weller 46 is married to Mark an academic with two teenage sons. Shehas a chemistry degree from New College xford. She opted for chemistryover maths “because you could do practical things as well like blow thingsup”.

Self-assembled Materials Form Mini Stem Cell Lab
Science Daily – Science Daily (press release) – Mar 31, 2008
“The membrane grows through a dynamic self-assembly process which generates hybrid nanofibers made up of both molecules and oriented perpendicular to the plane of the membrane. This architecture is very difficult to get spontaneously in materials. Using the right chemistry the thick membrane structure could be designed to get conduits of charge in solar cells or nanoscale columns of catalytic nanostructures that would extend over arbitrary macroscopic dimensions. ”While the underlying highly ordered structure of the sacs and membranes has dimensions on the nanoscale the sacs and membranes themselves can be of any dimension and are visible to the naked eye. The Science paper is titled “Self-Assembly of Large and Small Molecules into Hierarchically rdered Sacs and Membranes. ” In addition to Stupp other authors are Ramille M. Capito (lead author) Yuri S.