The News Review:
- Topics: match.com myspace FaceBook online dating Personals …
- Inferno recruits Robin Jaffray from Chemistry
- New System Aims To Efficiently Convert Biomass To Ethanol
Topics: match.com myspace FaceBook online dating Personals …
Red Herring – Mar 31, 2008
com subsidiary Chemistry. So confident is the company that it is launching a $40 million campaign on April 14 centering on four TV commercials featuring different couples including a gay couple reciting mock wedding vows. This should no doubt get Pat Robertson’s undies in a bunch… 2 million members spent $21 million in 2007. Its growth is impressive given that there was a 5 percent drop in overall online dating traffic for the month of February from the previous year. According to comScore analyst Andrew Lipsman MySpace and Facebook are partially to blame for the drop in visitors. “We’re seeing a migration to social-networking sites” he said. “Personals sites are being affected.
Inferno recruits Robin Jaffray from Chemistry
Brand Republic – Brand Republic (subscription) – Mar 31, 2008
Jaffray who will be responsible for leading Inferno's strategic output joins Inferno after four years at Chemistry. In his previous role he won several effectiveness and creative awards for integrated and digital campaigns including Diageo Unilever and Transport for London.
New System Aims To Efficiently Convert Biomass To Ethanol
Science Daily – Science Daily (press release) – Mar 31, 2008
secretary of energy. *Victor Lin a professor of chemistry and director of the Center for Catalysis will lead the Iowa State project. The project also includes Robert C. Brown the Iowa Farm Bureau Director of the Bioeconomy Institute; George Kraus the director of the Institute for Physical Research and Technology; Marek Pruski a scientist for the Department of Energy’s Ames Laboratory located at Iowa State; and Justinus Satrio a project manager at the Center for Sustainable Environmental Technologies. They’re working to develop a biomass-to-ethanol system that would work like this: Plant biomass such as corn stalks and switchgrass would be broken down by fast pyrolysis a process that uses heat at 900 degrees Fahrenheit in the absence of oxygen to convert biomass into a bio-oil… The hydrogen and carbon monoxide in the synthesis gas would be reacted with a nanotechnology-based catalyst to produce ethanol fuel. Lin said researchers have looked at catalysts to produce ethanol from synthesis gas for years. But there were some problems with the old chemistry and research progress has slowed since the early 1990s. The chemistry didn’t produce the selective reactions necessary for efficient production. There were also issues with controlling those reactions. But now “With the emphasis on biomass and biorenewables I think there will be a renaissance of this research and technology” Lin said. His idea for a new kind of catalyst is based on solid nanospheres just 250 billionths of a meter in diameter that have honeycomb channels running through them.